Gates grant to Technoserve for Coke drinks

This is an article from the Daily Nation (sent by Travis), one of two main national papers of Kenya. Everyday, each paper has many articles about agriculture. I have read a few articles that highlight the work of the Gates Foundation....nothing about AGRA.

[This article, "Time for fruit farmers to reap", is about a Gates Foundation grant to Technoserve to produce fruit for Coca-Cola to use in fruit and energy drinks.]

"TechnoServe, a non-governmental organisation that helps farmers find markets, has received a grant of $7.5 million (Sh562.5 million) from The Bill & Melinda Gates Foundation, $3 million (Sh225 million) from Coca-Cola Company and $1 million (Sh75 million) from Coca-Cola Sabco for the four-year project.

In addition to boosting farmers by doubling their incomes, attaining market leadership in this fast-growing segment is a major goal for the Coca-Cola system. Kenya’s burgeoning middle class and urban population has provided an ever- growing market for such products.

“We recognise that Kenya has a high youth population and a well-travelled middle class that demands health drinks,” said Coca-Cola central strategic marketing manager (Stills) Lionel Marumahoko."

http://www.nation.co.ke/business/news/-/1006/847998/-/item/0/-/53691mz/-/index.html